Lower prices and bullish economy should boost sales. Expectation is 10% increase over the same period of 2016
With the resurgence of the economy and falling inflation, Internet sales are expected to advance 10% on Father's Day. According to Ebit, information consultancy on e-commerce, the expectation is to reach a turnover of R $ 1.94 billion with the commemorative date.
The consultancy also said that the number of orders is expected to grow 11% over last year's Parent's Day to 4.5 million purchase orders. The average amount disbursed by consumers should remain practically stable at R $ 438.
Father's Day, according to Ebit, is the first major date for electronic retailing in the second half. Despite having lower sales volume than other dates such as Children's Day, Christmas and Black Friday, it is considered a thermometer for the rest of the year.
"E-commerce has sustained double-digit growth throughout 2017. The figures are within Ebit's estimate, which predicts growth of 12% for the sector this year, "said executive director Pedro Guasti.
According to Ebit monitoring, mobile phones and smartphones, books and shoes should be the most purchased items in e-commerce as a gift to parents.