No success stories available!

Sadia is one of the world’s leading producers of chilled and frozen foods. Established in Brazil in 194...
Cyrela Brazil Realty is the largest residential real estate developer in Brazil. Considered one of the m...
Today, Banco do Brasil is the largest financial institution in the Country with 24.4 million clients and ...
CPFL Energia is a holding company in Brazilian electricity sector, operating through its subsidiaries in ...
Copersucar S.A. is the largest Brazilian sugar, ethanol and bioenergy company and a significant player in...

Reference hospital in cancer treatment launches campaign for donations

With one minute of duration, coordinated piece by the Department of Communication shows structure of the Cancer Institute of the State of São Paulo

The São Paulo State Government's Communication Office released a video on Monday (13) that heads the campaign to collect donations to the Cancer Institute of the State of São Paulo.

The hospital, one of the largest specialized in cancer treatment in Latin America, completed 11 years of care on May 6. Currently, the unit serves about 10% of cancer cases throughout the state and occupies a 28-story building on Doutor Arnaldo Avenue in the central region of the state capital.

The video shows the Institute's technological structure and also highlights the humanization in care, which is carried out integrally by SUS (Sistema Único de Saúde). Donations to the hospital can be made through the website www.doaricesp.com.br .

"Everything you do at the Institute, which allows the patient to have access to high quality, can only help," says New Zealand physician Murray F. Brennan, an internationally renowned specialist in clinical oncology.

The video also includes testimonials from sports producer Marcio Natividade, 54, and pianist Maria Inês Martins de Vasconcelos, 71, who are being treated on the spot. "It brings the benefit of making treatment as light as possible. The hospital is my healing partner, "says Maria Inês.

According to the Marketing Department of the Communication Department, besides helping in the donation campaign to the hospital, the video also intends to position the unit as a partner that respects patients in such a delicate moment of health.

The video can also be accessed and shared in the official networks of the Government of São Paulo, whose profile on all platforms is @governosp.