Companies operating in the tourism sector recorded an increase in sales of 18.3% in 2011. Around 87% of business owners expect further expansion in 2012. The mood of optimism among the 80 largest companies in nine segments was observed by the Annual Survey of the Tourism Economic Environment (Pacet), undertaken by the Getúlio Vargas Foundation at the request of the Ministry of Tourism.
The 8th edition of the survey gathered information on the performance of the tourism sector in 2011 and also provides forecasts. The research was focused on sectors with 110,000 employees and sales of R$ 50.9 billion. The strengthening of the national economy, increased demand for travel and investments, expansion in the number of operations and the favorable image of Brazil abroad were pointed out by entrepreneurs as some of the factors that underpinned growth in activity in the sector.
The consolidated results show the development of the sector as a whole - which has exceeded expectations established by the 2010 survey. Tourism turnover was up by 18.3% on average, there was an increase of 5.7% in the workforce, a rise of 7% in prices, and costs rose by approximately 9.9%.
The nine sectors surveyed are: travel agencies, car rental, accommodation facilities, tour operators, event organizers, trade fair promoters, air transport, road transport and tourist reception companies.
23 August 2012