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Ministry of Tourism launches guidelines for social tourism

Segment balances social inclusion and tourism economics for the sustainable growth of the travel industry

The National Secretary for Tourism Development and Competitiveness of MTur, Aluizer Malab, launched a document from the Ministry of Tourism on Thursday (04) in Rio de Janeiro, with the guidelines for the development of Social Tourism in Brazil. The segment proposes the development of destinations in a responsible, inclusive, supportive and citizen way. The event brought together specialists in the subject at a seminar held by the Tourism and Hospitality Business Council (Cetur) of the National Confederation of Commerce of Goods, Services and Tourism (CNC) and Social Service of Commerce (Sesc).

In presenting the main points of the document, Malab pointed to social tourism as a transversal way of working the tourist activity contributing to broaden people's access to tourism. "The Social Tourism is the form of tourism that promotes the insertion of all, providing quality of life and exercise of citizenship," he said. The secretary stressed that Brazil is a signatory of the United Nations Sustainable Development Goals (ODS) and that one of the attributions of the Ministry of Tourism foreseen in the 2018-2022 National Tourism Plan is to promote responsible and sustainable tourism.

According to the secretary of the MTur, the guidelines will guide actions and converge policies to promote tourism for all for all. "Today 60 million Brazilians travel through Brazil and we have tremendous potential for growth, since tourism is everyone's right and generates the opportunity to integrate local communities in the production chain of the Travel sector, obtaining social and economic benefits," said Malab .

Six Guidelines for Social Tourism in Brazil were defined: 1) continuous training of human resources, promoting inclusion and respecting differences; 2) information and communication with engagement and joint action of tourists, trade and public sector; 3) incentives for viability and resources, technologies and infrastructure; 4) promotion and marketing of tourist routes, products and services in an integrated and regional manner; 5) development and sustainability of the tourism sector and localities impacted by tourism; and 6) governance and partnerships to strengthen the tourism production chain.

The guidelines were elaborated by the Working Group of Social Tourism that integrates the Thematic Chamber of Responsible Tourism. The chamber is composed of 12 entities of the National Tourism Council (CNT) of the MTur, among them the CNC. "With this seminar, the CNC intends to establish synergies that will result in concrete actions in favor of a sector that has much to grow and contribute to the country's economy and social development," said Confederation President José Roberto Tadros.

The event was closed by the economist and master in social development, Márcio Favilla, who was Executive Director of the World Tourism Organization (WTO) from 2010 to 2017. In all, 15 experts discussed proposals for public policies that encourage actions aimed at the growth of the segment , favoring the business environment, social enterprises and valuing the practice of tourism for all levels of society.