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Growth of micro and small businesses stimulates the economy in Brazil


Contemplated by Growing Up Without Fear, the craft brewery celebrates results and inspires the desire to undertake

Opening your own business is a risk decision. However, it is a bet that can boost the economy, generate income and, above all, increase job opportunities.

With the corrective measures adopted by the government to resume the growth of the country, micro and small entrepreneurs were benefited. Proof of this was the Growing Without Fear plan, which enabled growth and created new opportunities for a large portion of small business owners.

Launched in October last year, the package of measures stimulates the "national champions of employment". Benefits include special credit lines, reduction of bureaucracy and tax simplification as a way to improve the business environment.

On Wednesday (4), another package was launched, with resources in the order of $ 9 billion for new loans and debt financing for micro and small business owners. In addition, the Government of Brazil also revitalized the Entrepreneur Portal and launched a new program for professional qualification.

Dream and reality

As a way to unite a passion with the will to do business, a group of craft beer enthusiasts saw in the growth of consumption an opportunity to leave the stability of conventional jobs and to play in the world of entrepreneurship.

"I became an entrepreneur in 2014. At the time, I was an employee of Sebrae. It was the theme of entrepreneurship, but it was very different for you to work with entrepreneurship and become an entrepreneur, "says Eduardo Golim, a partner in the Corina micro-brewery in Brasilia.

In his evaluation, experience as an employee of the country's main small business entrepreneur was rich, but it was necessary to go beyond to overcome the difficult Brazilian tax system and the complexity of maintaining a business. 

"Any initiative that comes from the local government or from the government of Brazil to encourage the culture of entrepreneurship, encourage and show that a country is really only made from private production ... I think it is extremely relevant," he said. entrepreneur.

For Heitor Heffner, a partner in microbrewery, the lack of knowledge about undertaking - even with the help of Sebrae initiatives - frightened him, but the increasing interest and demand of the Brazilian for craft and specialty beers made up for the difficulties.

"The market is maturing. If we pick three years ago, when we started in the van, it's a totally different level, "he says. "I think 2018 is still a year of growth," he says.

Step by step

When Corina started about three years ago, the group used the large spaces of the federal capital to sell draft beers in an adapted van. However, from the involvement with the sector, the enterprise became an important foundation for other small breweries in Brasilia. This is because the brewery's business model is "gypsy", that is, Corina uses spaces from other breweries to develop its label and its partners.

This is a sign of the accelerated growth of the consumption of artisanal beers in Brazil, according to Carlo Lapolli, president of the Brazilian Association of Breweries (Abracerva). "Brazil is going through a great revolution in artisan beer, it has grown a lot in the last 10 years. We have grown almost five times in the number of breweries and we have arrived in the month of September to 650 artisanal breweries, "he said.

According to him, there are still bureaucratic obstacles, especially in relation to taxation, but the measure of the Growing Without Fear project, which allows microbreweries to be taxed by National Simples, is a first step towards development.

"I think we've made a breakthrough. From next year, breweries can opt for Simple ", he points out. "It will not serve a good part of the breweries, but it's a beginning of a job," he says.

Position of importance

According to Sebrae data, micro and small enterprises account for 98.5% of Brazilian enterprises, with a 27% share of Gross Domestic Product (GDP).

With the size of this participation in the Brazilian economy, micro and small entrepreneurs are the biggest responsible for securing employment and income in Brazil.

From January to August, the small businesses accumulated a balance of 327 thousand formal jobs generated, according to the General Register of Employed and Unemployed. Meanwhile, the medium and large companies did not have similar results: they suffered with the cut of 182.4 thousand jobs in the same period. 

Source: Government of Brazil, with information from Abracerva , Caged and Sebrae