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Government announces measures to stimulate business in Brazil

Industrial property

The first of these is Brazil's adhesion to the Madrid Protocol, an international treaty that facilitates the registration of trademarks of Brazilian companies in other countries

The Ministry of Economy, through the Special Secretariat for Productivity, Employment and Competitiveness (Sepec), and the National Institute of Industrial Property (INPI) announced Wednesday in Brasília (DF), measures to reduce bureaucracy, costs and time in trademark and patent processes. 

See details on the Madrid Protocol and the Patent Backlog Plan .

The first of these is Brazil's accession to the Madrid Protocol, an international treaty that facilitates the registration of trademarks of Brazilian companies in other countries. The second is the Patent Backlog Plan, which aims to reduce the number of backlog requests by 80% by 2021 and to reduce the average term of the grant to approximately two years from the request for examination . 

The measures were detailed in a ceremony for government agencies, industry, universities and the press by the Minister of Economy, Paulo Guedes; the Special Secretary for Productivity, Employment and Competitiveness of the Ministry of Economy, Carlos Da Costa; the president of INPI, Cláudio Vilar Furtado; and the regional director of the World Intellectual Property Organization (WIPO) in Brazil, José Graça Aranha. 

Minister Paulo Guedes said that the initiative is a landmark in the Brazilian economy because intellectual property is today the most important asset in international negotiations. He emphasized the cooperation with the National Congress, in approving the adhesion to the Madrid Protocol, and congratulated Inpi for the development of the Plan to Combat the Patent Backlog. 

The greater participation of Brazil in the global market, from the adhesion to the Protocol, was highlighted by Carlos Da Costa during the ceremony. The secretary emphasized that the brand adds value to the product, as well as patent protected technologies. For him, the actions will be more a stimulus to innovation by Brazilian companies. 

Cláudio Furtado said that INPI is leaving behind a historical problem in the patent area (the accumulation of processes and the delay in the concession) that occurred not only in Brazil, but in the United States, England, Japan and other countries. In addition, he pointed out that joining the Madrid Protocol will allow Brazilian companies to register their brands internationally with R $ 1,160, with the counterpart of the foreign brands registered here generating income and taxes in the country. Furtado thanked the commitment of the teams INPI and SEPEC and also to the Legislature, concluding: "We are entering a new era". 

Meanwhile, the director of the Department of Multilateral Economic Organizations of the Ministry of Foreign Affairs, André Odenbreit Carvalho, stressed the importance of the Madrid Protocol to boost internationalization and improve the business environment, while also helping to prevent third parties from improperly registering Brazilian brands. 

Also present were INPI: the head of the Cabinet, Ana Paula Pinto; the executive director, Pedro Burlandy; the Director of Trademarks, Industrial Designs and Geographical Indications, André Balloussier; the Director of Patents, Computer Programs and Topography of Integrated Circuits, Liane Lage; and the Director of Administration, Júlio César Moreira.