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French advertising and communications MNC Publicis Groupe to acquire AG2 a digital agency in Brazil

Publicis Groupe Monday announced that it had struck a deal for the acquisition of AG2, one of Brazil’s foremost and biggest independent digital agency. In the agreement deal that sealed the acquisition, Publicis announced that AG2 will be aligned with Publicis Modem, Publicis global network’s digital unit but will be renamed AG2 Publicis Modem. On the same breadth, AG2 will however retain its chief executive officer, Cesar Paz but he will henceforth be answerable to the Chief executive of Publicis Brazil, Orlando Marques.

AG2 is a Brazilian firm located in the Porto Alegre state but has offices in Sa Paolo and Pelotas and employs about 170 communications specialists currently. Ever since it was begun in 1999, AG2 has over time curved out a place in the Brazilian interactive experiences market, ascertaining itself as leader in the sector. The company’s main areas of business is competitive intelligence, a business that has greatly bolstered its other two businesses namely brand management and interactive experiences.

AG2’s most important customers in Brazil include major firms such as Bradesco, a major player in the banking industry, General Motors, Embraer and the Bunge Group. Commenting over the acquisition, Publicis said its acquisition of AG2 is in line with its sustained commitment to undertaking investments in digital and high growth market areas that will help in its expansion plans. As such, the Brazilian firm comes as the latest of its planned acquisitions and additions to its Publicis Modem digital unit.

Currently, Publicis Modem employs about 1,400 individuals with 40 global operations offices. Publicis Groupe ranks third globally in communications groups and the second in media counsel and buying. On the other hand, it is the biggest global network in digital and healthcare communications.

Brazil’s on its own is one of the fastest growing advertising markets in the world currently with a steady expansion experienced in the period to 2008. However, the online advertising market in Brazil performed impressively over the same period by about 40%. Publicis Groupe is a French multinational advertising and communications company. It is one of the big three global advertising holding companies (the others being Omnicom, and WPP).

Publicis Groupe S.A. provides traditional advertising, media services, and specialized agencies and marketing services (SAMS) to national and multinational clients. Its traditional advertising services principally involve the creation of advertising for products, services, and brands. Its recent acquisitions are symbolic of its burgeoning global presence and expanding business.

2 Aug 2010.