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Economy encourages small businesses to enter the global market


National Export Culture Plan seeks to ensure that companies enjoy advances in international trade

The Special Secretariat of Foreign Trade and International Affairs of the Ministry of Economy (Secint / ME) announced on Tuesday (20/8), at the headquarters of Sebrae Nacional, in Brasilia, the implementation of the new methodology of the National Plan of Exporting Culture ( PNCE). The goal is to ensure that, especially, micro, small and medium enterprises also benefit from the country's advances in global trade.

During the opening of the seminar "National Plan of Exporting Culture (PNCE): Interinstitutional Coordination for the Future of Brazilian Foreign Trade", Secint's Assistant Special Secretary, Yana Dumaresq Sobral Alves, reminded that Brazil is defending an agenda of greater insertion to the economy. through trade agreements, trade facilitation actions, enhancements and removal of barriers to trade.

"This project is a cornerstone of our agenda for integration into the global economy," he said. “We need to ensure that micro and small businesses will be able to seize the opportunities that will come with a robust commercial insertion agenda.” One of PNCE's strategies, according to her, is to leverage and customize regional vocations, so that companies wishing to internationalize know their biggest and best comparative advantages.


Substitute Foreign Trade Secretary Leonardo Lahud explained that the proposed new methodology seeks to improve governance and coordination among partner institutions of the Ministry of Economy, such as Ministry of Foreign Affairs, National Confederation of Industry (CNI), National Sebrae, Apex-Brasil, among others. This includes the elaboration of specific action plans, individual follow-up and evaluation tools that allow to properly monitor the implementation of each initiative envisaged in such plans. 

The individual service to companies is one of the fundamental points of the new phase. "The company will be able to choose, from a set of solutions offered by the various partner institutions, which services are really necessary for it to access the international market," Lahud explained.

In addition to individual service and follow-up, he points out that information will be shared between partners. "All partners will have access to the corporate profile and the assessment of the company's maturity for the international market, the action plan, monitoring and monitoring, the service matrix and the indicated and performed services," he said.


Secint's assistant secretary believes this shared vision will benefit companies. “PNCE will be a planned, consolidated and consistent internationalization path for these companies, with a follow-up routine in which we will all be together, considerably increasing the quality of the services we will offer,” he said.

The “National Plan for Exporting Culture Seminar (PNCE): Interinstitutional Coordination for the Future of Brazilian Foreign Trade” began on Tuesday and ends on Wednesday (21/08), at Sebrae Nacional Headquarters, in Brasilia.

 know more

 o The National Exporting Culture Plan (PNCE) has the objective of spreading the exporting culture and contributing to increase the number of Brazilian companies operating in the foreign market;

 o PNCE is developed by the Ministry of Economy, in partnership with the Ministry of Foreign Affairs, CNI, Sebrae Nacional, APEX-Brasil and other public and private institutions that promote Brazilian exports;

o National coordination is carried out by the Ministry of Economy and, in the Federation units, by State Committees composed of the main regional foreign trade players;

 o The new methodology originates from CNI's Global Route Program, and its main novelties are the mapping of company profiles under four dimensions: Strategy, Management, Market and Operation.

o More information: .