No success stories available!

Sadia is one of the world’s leading producers of chilled and frozen foods. Established in Brazil in 194...
Cyrela Brazil Realty is the largest residential real estate developer in Brazil. Considered one of the m...
Today, Banco do Brasil is the largest financial institution in the Country with 24.4 million clients and ...
CPFL Energia is a holding company in Brazilian electricity sector, operating through its subsidiaries in ...
Copersucar S.A. is the largest Brazilian sugar, ethanol and bioenergy company and a significant player in...

Children's Day must move R $ 7.4 billion

Trade

Period performance should ensure better sales volume in four years. Low prices and interest rates should help in the outcome

With the recovery of the economy and the labor market, traders are optimistic about sales for Children's Day. According to the National Confederation of Commerce of Goods, Services and Tourism (CNC), the expectation is that the date moves R $ 7.4 billion. If this number is confirmed, there will be an increase of 3.4% compared to 2016 - the best result in four years.

The data from the CNC also show that this will be the first high of sales after two years of decline. The entity, in the research, evaluates that the economic scenario has become more favorable, due to the improvement of a series of indicators important for consumption.

"The more favorable outlook on the performance of the industry on this anniversary date falls within a broader context in which the recovery of the labor market, low inflation and declining interest rates allow a partial redemption of consumption conditions," argued the head of the CNC's Economic Division, Fabio Bentes.

Low prices

The survey also includes data since 2012 that show the evolution of the main items demanded on Children's Day. N this year, the basket of products registered the lowest variation since it began to be registered, five years ago: 5.2% in the cumulative 12 months.

Among these products, the most favorable developments for the consumer were the prices of bar chocolate and bonbon, which fell by 5.1%. The list continues with CD and DVD (-0.7%), toy (+ 2.1%), bicycle (+ 2.2%) and children's clothing (+ 2.7%).