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Brazilians are willing to spend more on Children's Day

Resumption of the economy

Study of the Getulio Vargas Foundation (FGV) shows that the most positive economic scenario had an effect on household consumption

The improvement in the economic environment left the Brazilian more willing to consume on Children's Day. Data from the Getulio Vargas Foundation (FGV) point out that the desire to spend more advanced 5 points, from 59.3 to 64.3 points, interrupting a downturn that began in 2014, when the economic crisis began.

"The more favorable conditions in the macroeconomic environment, with falling interest rates, lower inflation and a slight reduction in the level of household indebtedness, make it possible to recover the momentum of the consumer to spend more on Children's Day than the last two years," says coordinator of the study, Viviane Seda Bittencourt.

The average spending intentions as a function of the commemorative date stood at R $ 82.50 this year, compared to R $ 78.60 last year. The survey heard 1,830 consumers throughout the month of September.

In addition, the research indicates that three of the four income brackets showed an increase in the intention of consumption. Consumers with family income up to R $ 2,100 should be those that will increase by 14.9% this year's value compared to last year.

Positive scenario

This year, the scenario has been more favorable than in relation to last year for people to consume. Inflation fell, the basic interest rate - which has a direct link with access to credit - was also reduced, and the Gross Domestic Product (GDP) advanced, mainly, with the resumption of household consumption. 

Source: Government of Brazil, with information from FGV