The United Business Media (UBM) Tuesday said it had successfully carried out three acquisitions in its bid to expand its business in Brazil and take advantage of the rapidly diversifying South American economies. With the investments, UBM in particular, expects to gain from the exposure it now has to the large investment in infrastructure construction in the region and Brazil’s market, considered one of the fastest growing maritime markets in the world.
UBM acquired a 75% stake in Sienna Interlink; a Sao Paolo based Exhibition Company, and a 60% stake in Navalshore, a Brazilian shipbuilding industry tradeshow, and an additional 62.03% stake in PR Newswire Brazil. Sienna Interlink owns the largest concrete industry tradeshow in the region, Concrete Show South America, which serves suppliers of concrete and cement equipment, machinery, building systems, materials, additives, tools and other related services.
It is hoped that the 2010 show will attract about 20,000 professionals and over 400 exhibitors, to occupy over 33,000m² of exhibition space. Last year, Interlink’s show and Restaubar show, another of its shows, earned the company net revenues pegged at US$4 million. The company said the acquisition gives it exposure to the concrete market, meant to ensure that it gains considerably from the significant construction activity currently underway ahead of the 2014 FIFA World Cup, to be held in the country and the 2016 Rio de Janeiro Olympics.
Navalshore is a yearly tradeshow that targets the maritime industry in Brazil and is held in Rio de Janeiro. It gathers suppliers of marine and shipbuilding technology, products and services with ship builders, subcontractors and companies ordering new ships. Last year, there were over 250 exhibiting companies and more than 12,600 maritime engineering industry visitors at the show, giving the company about US$700,000 in revenues.
The event this year will complement UBM’s biggest Brazilian show, Intermodal, that has a strong maritime transport constituent. The company paid an estimated US$1.2 million and a performance related consideration of US0.2 million, payable over two years, for the investment that saw it acquire the remaining stakes in PR Newswire Brazil. The company also acquired the last remaining 10% stake in PR Newswire Argentina for an investment worth US$40,000.
United Business Media Limited is a global business media company. It is engaged in distributing of news and information from global companies, organizations and agencies. It serves professional and commercial communities of buyers and sellers with media products that integrate events, online, print and business information.
June 16, 2010.