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Rapid growth and Expansion in Brazil's IT/ICT industry

As the biggest economy in Latin America and a major investment destination in the emerging economies, Brazil has a rapidly expanding technology and services industries. Brazil is the largest information and communication technology (ICT) market in Latin America with major trading partners such as Canada in this industry. In the year 2008, Canadian ICT exports to Brazil stood at 81.8 million Canadian dollars. Even though the sector was in decline after the hard hitting economic recession, Brazilian IT spending is expected to make a comeback this year as the economy recovers. Demand for services and products from this industry is expected to grow at a compound annual growth rate of 12% over the forecast period making the country one of the most excellent performers in ICT global markets.

 

In 2010, double digit PC shipment growth is expected compared to 2009, with a recovery in business spending. Last year, the PC market declined with shipments going down 14% in the first half of 2009, according to industry figures in the country.  That decline was however improved by enhanced laptop sales that continued till the 4th quarter of 2009, with sales going up by about 50% compared to the first quarter that year. Even so, after 2010, the fundamentals of low computer penetration and growing affordability should return the market to an upward growth course. Government ICT spending topped BRL 1.89 Billion as at January and July 2009 with ICT Consultancy services accounting for about half of the government’s expenditure in the first seven months of the year 2009. An expansion of e-governance has seen an increased data flow that has driven demand for renewal of outdated networks, systems and servers.

 

Major investments in ICT last year included a BRL 14.6 Million project by the Cities Ministry to supply and install new computer systems and the Army’s BRL 14.6 Million plan to update its IT infrastructure. The Rio Grande do Sul data processing agency planned to invest BRL 30 Million in e-governance projects.  The Brazilian ICT sector has major PC market leaders such as Positivo Informatica that leads other multi-national rivals like Acer, HP and Dell. Positivo Informatica reported FY09 shipments of 1.78 million PCs, about 10.9% growth on 2008 sales with its strongest segment being retail that accounted for 1.43 million of its 2009 sales, an increase of 21.4%.  Overall, sales to the government segment topped 251,600 units. Other companies include Wipro, TCS and Infosys from India that are venturing strongly in the market and expanding their reach in Brazil.