Florianopolis is the capital city of Santa Catarina state in the southern part of Brazil. As per Newsweek, it is one of the 10 most dynamic cities across the world. The readers of “Viagem e Turismo” magazine rated Florianopolis as the “Best City of Brazil” for three years in a row in 2003, 2004 and 2005. It is a dynamic metropolitan area and boasts of a high standard of living. When it comes to HDI (Human Development Index), Florianopolis ranks fourth among all the cities in Brazil.
Economy of Florianopolis:
The tourism industry is one of the key factors responsible for the economic growth of the Florianopolis region. In Florianopolis, tourism has grown considerably over the last 10 years. Its beauty is endowed with strong lines of Azorean culture which is observed in its folklore, workmanship, religious traditions, culinary and buildings.
Besides its renowned white sand beaches, Florianopolis offers several historical attractions which include the sites of the original Azorean colonists, Santo Antônio de Lisboa and the Lagoa da Conceição lagoon. The city has popular and highly visited beaches such as Campeche Beach, Ingleses Beach, Armacao Beach, Joaquina Beach, Praia Mole Beach and Santinho Beach. These beaches, with their white sand and turbulent waters, serve as a major tourist attraction.
Florianopolis is also in contention to host some matches of the 2014 FIFA World Cup that Brazil is hosting. This can further spur the influx of tourists to the city.
The scenic beauty of Florianopolis has intrigued the interests of tourists from different parts of Brazil as well as other South American and European countries. The year 2006 marked the establishment of the city’s first multinational hotel called Sofitel. In the same year, the first US-based specialty tour operator called ‘Nexus Surf’ started its services in the city.
Over the past decade, software and technology firms in Florianopolis have also registered strong growth. Today, IT services are one of the major revenue generators in the Florianopolis region. Also, there are numerous technology centers present in and around the city, giving a boost to its economy.
Infrastructure of Florianopolis:
Florianopolis has a well-developed infrastructure of roadways, railways and airways. The city has an international airport, called Hercílio Luz International Airport, for both international and domestic flights. It is connected to other major Brazilian cities through the BR-101 and BR-282 federal highways.
The city also has a popular bus terminal called Rita Maria that is located by the Pedro Ivo Bridge and serves around ten thousand people on a daily basis. This terminal connects the city to other prominent metropolitan cities in Brazil. Since Rita Maria is an international terminal, tourists can go to countries such as Paraguay, Argentina, Chile and Uruguay.
The emerging economy, coupled with good infrastructure, has really built and fortified the status of Florianopolis as an investment hub. Besides, the city also has a skilled and cordial, peace-loving workforce.